Started in 2016, Fanusta is a journey that aims to rediscover and celebrate the traditional art and crafts of India through the creation of home products that are unique combination of age-old mastery and new-age design.
With an objective of introducing the modern interpretation of Indian art and craft into modern living, Fanusta was formulated as an ecosystem for contemporary designers and traditional craftspeople to co-create and design aesthetically pleasing and functional spaces by infusing it with their design sensibilities and expertise in art.
Through our turnkey interior designing services, modular solutions, customised furniture, décor and furnishing, we bring your imagination to reality by curating a truly bespoke experience for you.
The brand is named on two fundamentals in the sphere of handcraft, Fan meaning ‘art’ and Usta symbolising ‘master’. Much like its name, ‘Master of Art’, the jaipur-born brand places creators and their craft at its core and work towards providing sustainable livelihoods to master craftspeople and artists from across India.
Vision
To provide best value turnkey interior solutions under one roof to our clients with end to end product customisation.
Creating sustainable growth prospect for the community by introducing art and craft into modern living and offer craftsmanship to fulfil interior, furniture & décor requirement of the end customer.
BUSINESS MODEL
Fanusta was started with a simple aim in mind, bridging the gap between local Indian artisans and customers through the medium of art. The company's disruptive business model works through elimination of middlemen and directing the motion of advantage towards artisans, creating a direct link between the customers and the craftspeople.
These artists working with the company are considered a part of the team and are paid fixed regular remuneration throughout the process of completion of an order.
The elimination of middlemen puts an end to the price game, under-payment as well as creative restriction and results into a product that is crafted with expertise and is priced fairly.
The process initiates from Fanusta Design studio, where the market trends and designs are studied and converted aesthetically into the exclusive design of decor and merchandises.
BUSINESS PROCESS
- The process initiates from Fanusta Design studio, where the market trends and demands are studied and converted aesthetically into exclusive design of decor and living merchandises.
- Suitable and relevant Artisans identified after rigorous research are involved in co -creating these designs.
- These designs are handcrafted with traditional age-old skills, keeping the modern aesthetics and high quality of the final products.
The products go through different levels of quality checks throughout the manufacturing life cycle chain as well as post completion, once satisfied they are then delivered to the customer.
SOCIAL IMPACT
- Creating new opportunities for artisans
- Sustaining the traditional crafts of India
- Re-investing in local craftsmanship
- Fair trade
The lifecycle of product creation provides a global platform to the craftspeople and their work. They are equipped with new knowledge and freedom to innovate while utilizing their traditionally acquired skills to create tailored products. It is much more than just a process of creating unique décor for every space, it is a process of empowering local artisans ensuring them with fair wages and opportunities.
*All products showcased on the website are 100 percent authentic with their actual photographs. fanusta.com ensures high quality packaging to avoid damage during transportation.